PCAH Growth
Weekly Velocity Planner
Set where you are and where you want to be. This spreads the gap evenly across your timeline, adds back what churn will eat away, then runs it through your own close and hire rates — not just the industry average — to get the exact weekly numbers.
Save your numbers
Use the same email every time so you can log back in and pick up where you left off.
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Where you are and where you're going
= $33,455/mo · $401,460/yr at your bill rate
= $50,225/mo · $602,700/yr at your bill rate
Benchmark: 22–25 hrs/wk
Benchmark: 25–30 hrs/wk
National avg: ~1.2%/week (≈5%/month)
National avg: ~1.3%/week (≈65–75%/year)
Faster timelines mean higher weekly targets — slower means lighter, steadier ones.
Industry median: $32–$35/hr
Industry avg: $16–$18.50/hr
Gross weekly hours you need to generate to hit target goal
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Net growth pace including churn
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net growth hrs/wk (goal spread over your timeline)
0
hrs/wk lost to churn
0
target weekly hours at goal
Client acquisition — your conversion rates
Each channel below has its own inquiry→consult rate and assessment→close rate, since referral and web leads convert differently.
Where your inquiries come from
Referral marketing pipeline tracker — account stages × tiers
Enter how many referral-source accounts you actually have in each stage. This tells you the real weekly visit workload — and whether your pipeline can produce enough referrals to hit the Referral marketing target above.
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weekly visits required
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referrals/wk your active accounts produce
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referrals/wk your goal needs
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Total inquiries generated
Sum of the three channels above
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In-home consultations completed
Sum across channels, using each channel's own rates
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New clients signed
Gross weekly hours ÷ hours per client
Caregiver recruiting — your conversion rates
Industry avg: 40–50%
Industry avg: 30–40%
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Applications sourced
Interviews ÷ your application→interview rate
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Interviews conducted
New hires ÷ your interview→onboarded rate
0
Caregivers onboarded
Capacity growth + churn replacement, below
Owner's P&L — where the revenue goes
53.0%
caregiver wage — auto-calculated from pay rate ÷ bill rate above
80.0%
total expenses
net owner share
Current vs. projected take-home
$0
current monthly revenue
$0
projected monthly revenue
$0
current owner take-home/mo
$0
projected owner take-home/mo